Trauma Response
Founded by Dr. Bessel van der Kolk, author of the New York Times bestseller ‘The Body Keeps the Score’, The Trauma Research Foundation is championing new pathways to healing from the inner turmoil stemming from traumatic experiences. I had the opportunity to lead the messaging identity for their multi-year fundraising campaign to support groundbreaking research and innovative therapies.
Naming: We chose Spark Discovery as the campaign name, capturing the exploratory and expansive approach to research.
Once we had the name pinned down, it sparked several copy lines that are rooted in the Trauma Research Foundation’s focus on finding the harmony between a person’s mind, brain, and body.
