Helping a Children’s Hospital Hit a Growth Spurt
Nicklaus Children’s Hospital in Miami may not get the acclaim of St. Jude’s or Johns Hopkins, but they’re on the precipice of becoming a pioneer in pediatric medicine. We partnered with the hospital’s Foundation to brand the Forward for Generations Campaign – a $200 million milestone to fund more breakthroughs and brighter futures for kids.
After a post-it note-filled workshop with the Foundation’s team, I was able to craft core messaging that shaped the verbal identity of the campaign and set the tone for activation pieces.
